Why You Should Consider Logo Projection for Your Brand

Posted on: Aug 29, 2017

Gobo lighting is the perfect choice for your event. The vast range of gobo lighting available and the differences in metal gobos and glass gobos are a whole new world for those not in the know. However, at Projected Image - we’ll help you navigate this world of projections and gobo projector hire, with our advantages of logo projection. 

Logo Light Projectors are Associated with Premium Brands

Used by the likes of Audi, Fendi, Hugo Boss and even the hugely successful Food Network TV channel, projecting their image on the side of a building in a busy square - logo light projectors are typically associated with premium brands. For a more upmarket and sleek appearance, your business can benefit from gobo lighting. If your venue happens to be tucked away on the high street, or on a busy strip, gobo lights give you that sophisticated edge. Custom gobos are available, even for businesses with a smaller budget, to upload your particular artwork and project your logo anywhere you choose. If it’s good enough for the likes of BMW, it’s certainly good enough for us. 

Image via Pinterest

More Visibility 

As you might expect, using a logo light projector allows your company to become more visible. Forget the standard sign above the door to your venue, and utilise a projector for more footfall. For example, customers across the street are more likely to see your logo and take action if your logo is projected in bright lights on the floor or the walls of your building. It creates more of an impact than a sign on the door, and gobo lights are the ultimate decoration. Those that come to your event, or simply walk into your venue, are also likely to take pictures of the gobos and share it across social media. 

Illuminated at Night 

While door signs may serve their purpose in attracting your customer, there’s nothing quite like a gobo, lighting up the streets at night. From custom gobos - where you can upload your logo or any particular design - to text gobos, the addition of gobo lights will catapult you to new levels after dark. As mentioned above, the use of gobo lights at night is likely to encourage your guests to share your business across social media, thus increasing visibility for your company. The possibilities are endless. 

Energy Efficient 

Using a gobo light for logo projection is super effective, while energy efficient. Rather than having several signs on display, attempting to attract customers, one large pattern on the building or the floor serves a better purpose. It doesn’t even have to be your logo, as there is a huge range available for gobo lighting - including monogrammed gobos to landscape to celebration patterns, should you be throwing a special event for your company. 

Image via Pinterest

Venues Using Logo Projection

Recently, more venues are turning towards a logo light projector to promote their business. The primary advantage of gobo lighting is to stand out from the crowd, which is why more bars and restaurants are starting to use them. 

Bars and Restaurants

A new trend is sweeping the bar and restaurant industry, replacing exposed brick and industrial-style decor, and the main ingredient is gobo lighting. Displaying their brand through the use of a logo projector is perfect for poaching customers from similar venues. For example, one of the world’s most famous restaurants, Sublimotion in Ibiza, used projecting images to reflect their new and exciting menu. For each course served, gobo lights projected a design on the dining table that mirrored the meal - such as patterns of leaves for a rustic inspired dish.

Logo projection has also been spotted at many corporate events and award ceremonies. Spreading across the pond to New York, The AIGA Awards Gala illuminated their corridors with gobo lights. Logo projectors have also been used at the hugely popular Durham Lumiere. If you have any questions regarding gobo projectors or would like to speak to us regarding a custom gobo, you can contact us via email or call one of our experts. 

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"Recieved the gobos today and have to say I'm really impressed. Thank you for the standard and speed of service"

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Pinsent Masons LLP

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