Whilst the nature of businesses in the retail and hospitality sector rely on heavy footfall, this footfall is likely to continue to be regulated and the likelihood of this means frequent queues and restrictions should remain in place. Whilst traditional signage in the retail and hospitality sector offers a temporary solution, in order to effectively keep both staff and customers safe, a longer, more robust signage system is required. Our range of projections give business owners a long-lasting solution to social distancing signage.
From illuminating clear 1m+ guidelines, both outdoors and indoors, to projecting arrows across shop floors, our safer, hygienic alternative to traditional signage are designed to last. With long-lasting LEDs removing the need for frequent replacements, to being set-up at a height so customers never have to come in contact with projections, our smart, social distancing solution is the ideal alternative for business owners in the retail and hospitality industry. Take a look at our range of social distancing projection templates, or create your own bespoke design with our custom template builder.
Retail & Hospitality Projection
Projection in the retail and hospitality sector is beneficial to businesses and customers in a number of ways. Not only do these projected images allow customers to navigate their way through retail spaces in an orderly way to reduce the likelihood of overcrowding, but projection also guides shoppers through the store, ensuring maximum coverage around an entire retail space increasing the amount of time customers spend browsing and buying potential.
These have been used particularly well in retail for brands like Ikea, which have large warehouse-like spaces which push customers around the shop in a very well thought out manner. Take a look at some of our retail and hospitality signage suggestions that directs the footfall of your space more efficiently.
The Benefits of Projected Signage
Branded Retail Projection
With the added ability to project across all types of surfaces, whether it be interior brick or external floor space, Gobo’s give business owners the opportunity to occupy different types of building or space, each with the same, consistent branded logo.
We also provide a digital projection solution which may not be as bright as a gobo but can give you other options and content. This can be used for moving image and content such as playing external brand advertisements or scrolling marketing content over seasonal sales promotions.
Featured Warehouse Projector
AW 40 watt LED Weatherproof Gobo Projector
Versatile Indoor Warehouse Projector
- Branding and Product launches
- Great for visible signage
- Easy to fix to existing fixtures and layout
By using projected signage, there is no risk of safety or instructional signs fading, they are easily visible, especially in areas of low light, and can be projected onto any surface.
This means all of your wall, floor and door signs can all easily be changed at any time, creating a safer working environment and allowing you to easily update your signage.
Hospitality Sector Projection
From hotels to restaurants, spas to fitness centres, hospitality facilities using projected imagery are designed with the intent of transporting guests from the world of an ordinary space to an engaging, elevated experience. Hospitality lighting not only increases the ambience of a space, but done well, it can also encourage footfall and provide a memorable experience for guests that may encourage them to return again.
Whether you choose to highlight current restaurant offers, a striking brand logo, or use a number of patterned gobo templates outside of a club to set the ambience before entering, the hospitality industry can utilise gobo projections in a number of ways - as the possibilities projections provide are endless.
Creating Custom Gobos
At Projected Image, we can help businesses in the hospitality industry achieve their advertising goals, by creating a bespoke, custom-made gobo from businesses self-submitted logos or branded templates. Suitable for use across all surfaces and venues, elevate your advertising constraints and replace traditional methods of marketing with a custom-branded Gobo. Ready to project across floors for easy navigation, walls in place of standard signage, or as moving projections to catch attention at corporate events, the marketing potential of a custom Gobo opens up a number of new avenues for business owners.
Creating your custom branded template at Projected Image consists of a simple custom request, where our team of specialist craftsmen will provide business owners with proofs of their custom gobo’s to make sure all aspects of the template are catered precisely to our customer’s needs.
Why choose Projected Image?
Get in touch with one of our design experts at Projected Image today and chat to us about your projection needs. Or, if you’re looking to create a custom gobo, submit your logo or other branded images using our custom gobo request, and one of our manufacturers will soon be in touch to provide you with a live proof template, ready for your approval.