Logo Projection

Directional Navigation - With retail spaces getting larger and full of a diverse range of products sometimes your customers needs help getting around the store. Directional Gobo Lighting helps direct footfall and the flow of traffic in your shop to ensure maximum coverage and increased buying time. Superstores like Ikea - One retailer to already do this is Ikea, using...

How a retail space is designed, and illuminated, can have a huge impact on our buying habits, affecting whether we even enter the store at all. The world of retail is changing, and offering the greatest customer experience is all the more important today. Pop-up stalls and online retailers are dominating the scene; utilising store lighting to its full potential...

Autumn events come thick and fast with Halloween, Dead of The Dead and Bonfire Night all falling within a week of each other.  Thankfully all of these events are usually a night-time affair so gobo projection and lighting are the perfect answer. With that in mind sometimes being able to combine these events or reuse transferable elements from these events will...

How you want your business to be perceived by the market is essential for success and should be an area that you focus on more often. Whether you’re based solely online or have a physical store, consumers are becoming more selective with where they shop and only want to do so with places that look aesthetically pleasing —  a common trait...

A gobo (which stands for ‘goes before optics’) is a stencil that is placed inside projector which produces a light projection of an image or text. You’ve probably seen them used at weddings or at restaurants where they're used to project a logo onto the wall, but have you ever wondered how they’re made? We take you backstage to our...

"Why are we having all these people from shithole countries come here?" Not the type of thing you expect to hear from the President of the USA. However Trump seems to be breaking many an unspoken rule in his term as President, the statement (reported to be referring to the country Haiti amongst others) was immediately picked up by the...

A logo gobo is the ultimate promotion for your business or product at your Christmas event, guaranteed to transform the venue and surprise your guests.  We’ve got plenty of examples of gobo logo projectors, and subsequent gobo lights, in action. These are our top advertising logo projectors to help inspire you at Christmas.  Charge! As part of our sponsorship with...